Annuaire des créateurs de mode

Biographie Helena Amante

Helena Amante est née dans une famille de longue tradition dans la fabrication de chaussures, dont les racines se trouvent à Alentajo, la ville des usines de chaussures au sud du Portugal.

Formation :

• 2006-2009 : ISCTE - Instituto Universatio de Lisboa - Bachelor of Business Administration
• 2010-2011 : IADE - Creative university - Post Graduation, Branding and Fashion Design

2011 : Helena Amante crée avec son frère Miguel Maqrues la marque Shoes Closet.

Septembre 2012 : Pop Up store

"We are here for one week in Berlin to make an direct approach to the German market. We want to see peoples reactions to our different lines and which line is more appealing to the German market. That is why we choose four different lines in our Pop-Up Shop, which are seperate presented. We want to see what fits best for the German market so it is really like a test and showcase for us. We work with very good materials that our customers have to feel, see and try out, which is not possible when you sell only online.

The pop-up concept is the best way to do this. It gives you the possibility to interact directly with the market without having any people in the middle who might not get exactly the idea of what you want, so it is a way to be in direct contact with your customers. You can do this by yourself with lower risk and costs, and that makes it perfect for us. And it is also good for not only to raise awarness, but also to see for your own eyes the peoples reaction.

The idea is to make a Get-Together and to invite people here in Berlin. It is all about the shoes and we are here to get as much feedback as possible. So we make an event on thursday with portuguese wine and traditional fingerfood from Algarve region, where our Headquarter is located. And everyone is invited."